Apple Vision Pro test: the future of augmented reality is here
The introduction of Apple Vision Pro opens a new chapter in the world of mixed reality. The glasses combine virtual and real worlds in an impressive way and offer users an immersive experience that is second to none. As an agency working in the field of augmented reality marketing, it was crucial for us to ensure that our clients could seamlessly integrate this new technology into their projects. Therefore, we booked a product demo at the Apple Store (booking dates are available on the Apple website).
Apple Vision Pro Product demonstration
The product demo lasts around 30 minutes and takes place directly in the Apple Store. It begins with adjusting the headset to the eyes, as the Vision Pro comes with powerful eye tracking, which is taught to the user’s eye movements in a short tutorial. Then it’s time for the actual demo. For Apple users, the UI is self-explanatory. All functions and buttons are where you would expect them to be and work exactly as you would expect and know from other Apple products. A great user experience. The eye tracking is impressive. The 3D photos and videos are also a great experience (especially with emotional content).
Best of all, we were able to put our own projects and those of our customers, which were implemented with our PausAR Viewer, through their paces with the Apple Vision Pro (thanks for that @Apple!).
Conclusion: All AR projects that we have implemented for our customers (e.g. the wallbox for industrial automation energy systems) work perfectly and look exactly the same as they do on the iPhone or iPad. The difference is that the experience is much more immersive. It was exciting to experience the wallbox or the carpets from Hemsing textil mit stil virtually in the Apple Store.
PausAR Viewer automatically supports Apple Vision Pro
PausAR Viewer enables the display of 3D and augmented reality content directly in the web browser and is seamlessly integrated into the content of a website. The AR view is available on over 2.8 billion end devices, including Android smartphones, iPhones, iPads and, since its release in March 2024, also on the Apple Vision Pro. We have already carried out extensive tests with the Vision OS Simulator to ensure that our customers can benefit from the latest technologies. Whether it’s interactive product presentations, immersive advertising campaigns, AR mobile solutions, marketing campaigns, Christmas greetings with a wow effect, immersive menus or innovative educational applications – the PausAR Viewer gives you the opportunity to benefit from augmented reality technology.
Example of our AR coffee machine on the Apple Vision Pro (in the Vision OS Simulator)
Advantages for our customers:
The support of Apple Vision Pro by PausAR Viewer offers numerous advantages for our customers:
- Improved user experience: the Vision Pro’s high-resolution displays and advanced sensor technology provide an even more realistic and immersive AR experience than previously available for android smartphones, iPhones and iPads.
- Easier integration: Our software enables seamless integration of augmented reality content into existing websites, either via plugin integration (WordPress) or as an iFrame from our server, without the need for extensive technical adjustments.
- Future-proof: By quickly adapting new technologies, we ensure that our customers always have their finger on the pulse and benefit from the latest developments.
Market opportunities and developments in the AR environment
Apple’s entry into the mixed reality market is already having a significant impact. With a market share of around 17%* after the release of the Vision Pro in fall 2023 (initially only in the USA), Apple is demonstrating the enormous potential of this technology and the willingness of users to buy. Companies that jump on this bandwagon early can secure decisive competitive advantages. Our PausAR Viewer licensing software offers the ideal solution for implementing innovative web AR experiences on your website and taking your own products, services and company image to the next level. Please contact us!
Conclusion: Ready for the next generation of (web) augmented reality
The support of Apple Vision Pro by our software PausAR Viewer is a significant step into the future of web-based augmented reality and shows the potential of this technology in marketing for companies.
As an AR agency, we pride ourselves on providing our clients with the best tools to succeed in this rapidly growing market. Contact us today to learn more about the possibilities of our augmented reality solutions. Let’s take your projects to the next level together.
*Source: https://www.idc.com/promo/arvr
