In today’s digital era, the world of marketing and sales is constantly changing. Companies need to find innovative ways to present their products and services in an appealing way and stand out from the crowd. One promising technology that can meet this challenge is augmented reality (AR). In this blog post, we present the current use case of industrie automation Energiesysteme GmbH from Freiburg, a company that manufactures chargers and Li batteries.
Experience the “powertron HS T2” wallbox in augmented reality
Augmented reality is revolutionizing the way customers experience products. AR can be used to virtually insert the e-mobility wallbox at its future place of use. The size and proportions of the wallbox are true to scale so that customers or sales staff can see exactly how much space the wallbox needs at the installation site (wall or floor) and whether this free space is available.
Imagine how you can see and experience the wallbox in your driveway, your workplace or a public parking lot even before you make a (purchase) decision.
Background
industrie automation Energiesysteme GmbH recently launched their new website together with our team from the agency Paus Design & Medien and wanted to offer their customers a unique and interactive experience. They decided to make the e-mobility wallbox “powertron HS T2” available using Web AR technology for smartphones and interactive 3D models on PCs. To start the AR experience, simply scan a QR code and call up the corresponding product website. An app download is not even necessary.
AR in Action
By implementing AR, customers can open the E-Mobility Wallbox in an AR view on their smartphones. They can interactively switch between the wall-mounted and floor-standing models and view the product from different angles. With the help of touchscreen functions, the wallbox can be rotated, moved and switched between the two variants (wall-mounted or floor-standing model). Depending on which model is chosen, the wallbox can be virtually mounted on the floor or on the wall. This immersive AR experience gives customers a realistic idea of how the product would look in their own environment.
In addition, a 3D version of the Wallbox has also been developed for use on PCs. Customers can visit the website and experience the product in a 3D view. This version allows customers to view the product in even more detail and better understand all the functions and features.
Advantages of AR in marketing and sales
The integration of AR into a company’s website offers a number of advantages in the marketing and sales process. A statistical analysis shows that the implementation of 3D and AR on a website can lead to a conversion rate increase of up to 94% (source: Snap Consumer Report). This can be explained by various factors:
Realistic product visualization: AR allows potential customers to see the product in its real environment before they buy it. This creates trust and reduces potential uncertainty during the purchasing process.
Interactive experience: AR offers customers an interactive and engaging experience. By allowing them to rotate, zoom in and explore the product, they become more involved in the buying process and develop a personal interest in the product.
Time and cost savings: Virtual product visualization allows customers to save time and money on physical product samples or visits. They can explore the product from the comfort of their own home or on the move and make an informed purchase decision.
Extended product information: AR offers the opportunity to incorporate additional information and content directly into the virtual experience. Customers can experience dimensions, technical data, functionalities and variations to gain a comprehensive understanding of the product.
Time and cost savings: Virtual product visualization allows customers to save time and money on physical product samples or visits. They can explore the product from the comfort of their own home or on the move and make an informed purchasing decision.
Extended product information: AR offers the opportunity to incorporate additional information and content directly into the virtual experience. Customers can experience dimensions, technical data, functionalities and variations to gain a comprehensive understanding of the product.
Viral distribution: The integration of AR into the marketing and sales process creates an innovative and exciting experience for customers. This can lead to customers sharing the AR experience with others, creating viral spread and increased brand awareness. This is another reason why we rely on web AR for augmented reality. In other words, augmented reality experiences that can be launched directly in the web browser of the customer’s smartphone (or tablet) so that there is no media disruption caused by the otherwise necessary download of an AR app.
Conclusion
The successful integration of augmented reality into the new industrie automation Energiesysteme website shows that AR can be a powerful tool to inspire customers and positively influence their purchasing decisions. By providing an interactive and realistic product visualization, companies can present their products in a unique way and build a strong bond with their customers.
Implementing AR on the website can lead to a significant increase in conversion rates and enable a company to market its products more effectively and optimize sales. It is clear that AR has a promising future in the field of marketing and sales and that companies that embrace this technology early on can gain a competitive advantage.
“industrie automation Energiesysteme from Freiburg has shown with its e-mobility wallbox “powertron HS T2” how AR can be used to create an impressive and compelling customer experience. By combining innovation, technology and customer-centric thinking, the company has broken through the boundaries of traditional marketing and set a new standard.” – Kolja Paus (Paus AR Studio)
The future of marketing lies in personalization and interactivity, and augmented reality offers just that. It has the potential to revolutionize the way companies market and sell their products. industrie automation Energiesysteme has taken the first step and proven that AR can play a significant role in marketing and sales.
You too can start implementing augmented reality! Talk to us now!
