Bringing Artworks to life with 3D & AR – How ALLAB uses PausAR Viewer in their WooCommerce Online-Shop

ALLAB.it is a modern Italian online shop that specializes in framed art prints. From photography to abstract designs, the brand focuses on bringing visual impact into everyday spaces. As a WooCommerce-powered shop built with Elementor, ALLAB needed a way to bridge the physical and digital experience for its customers. The solution? Augmented Reality.
ALLAB.it uses PausAR Viewer to showcase their artwork in augmented reality

To make these artworks easier to visualize at home, the agency behind ALLAB‘s Online-Shop—Indeep Productions—implemented the PausAR Viewer. This enables customers to preview framed artworks to scale directly on their walls using web AR, right from their smartphones and browsers—no app required.

Why AR makes sense for home & lifestyle retail

When buying homeware, scale, color, and spatial fit matter. Static product images and lifestyle photos can only go so far.

With WebAR powered by PausAR, ALLAB.it enables true-to-scale 3D previews of their beautifully framed artworks, viewable directly in the customer’s living space through AR—simply by using a smartphone. This immersive, app-free experience brings the artwork into context, helping shoppers feel confident in their purchase before clicking ‘buy’. By using PausAR’s wall placement feature ALLAB’s customers can now virtually hang up the artworks and see if they fit.

From minimalist art prints to beautiful framed pieces, customers can now rotate, zoom, and preview how each artwork will look in their space—instantly.

Integration with WooCommerce & Elementor

Thanks to PausAR’s iFrame Streaming mode (Pro feature), Indeep Production was able to add 3D/AR content to ALLAB’s WooCommerce product pages easily, by first setting up Elementor pages with just the PausAR Viewer included and integrating them into their respective products short description with just a few lines of code.

Each product that supports AR features a clearly visible “See in your space” button and a 3D viewer. The AR mode is compatible with all modern mobile devices (iOS & Android) and the Apple Vision Pro.

The result: An upgraded customer journey that blends modern ecommerce UX with tactile, spatial exploration.

Fantastico!
5 stars for this fantastic plugin that allows you to use augmented reality in a functional way for countless projects and ideas. Also a very attentive and supportive team for any problem.

About Indeep Productions

Based near the slopes of Mount Vesuvius in Naples, Indeep Productions is a creative agency focused on marketing with purpose. Their work emphasizes the valorization of the local territory and its rich cultural history, blending modern storytelling tools with regional identity. Their implementation of PausAR for ALLAB is a great example of how immersive technology can be used to connect digital retail with meaningful, place-based design.

We at PausAR Studio are looking forward to seeing what’s next from Indeep Productions – and can’t wait to collaborate on more innovative projects.

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More Information

Hang up ALLAB's artwork product portfolio directly in your home with Augmented Reality

Setting a standard for visual-first shopping

ALLAB’s use of PausAR 3D & AR for Elementor demonstrates how immersive technology doesn’t need to be complex or expensive to implement. It simply needs to be strategic.

By giving customers access to spatial product previews, the brand sets a new standard for how modern design should be experienced online—interactive, accessible, and intuitive.

Visit the ALLAB.it Online-Shop to discover their artworks and try them in your space using AR.

Experience it firsthand

Try our AR artwork demo at home and discover how immersive technology can transform decision making—by offering a better sense of scale, placement, and visual context before buying.

Want to see how Paus AR could enhance your shop or brand? Let’s talk!

Try our Augmented Reality artwork example

Experience artwork in 3D and AR on WordPress websites with PausAR Viewer