Von Kopp brings its products to life with 3D & AR
By implementing the PausAR 3D & AR WordPress plugin on their Elementor-based site, von Kopp has turned their digital catalog into an interactive showroom. Rather than relying on static photos alone, the company can now present dynamic 3D models that customers can manipulate and view from every angle directly in their space. This not only makes the browsing experience more immersive, but also helps von Kopp set itself apart as an innovative leader in the metal displays market.
Products like the Themendisplay (Theme Display) and the Ballständer eckig (Square ball stand) can now be viewed in full 360° 3D and dropped into the user’s environment through Augmented Reality – all from an Android smartphone or tablet, iPhone, iPad or the Apple Vision Pro with no app required.
Behind the scenes, von Kopp’s design team already uses detailed 3D CAD models to develop new display solutions. Leveraging these models on the website was a logical next step. The PausAR viewer WordPress plugin allowed those CAD designs to be easily embedded on product pages, with no coding needed – simply dragging a PausAR widget into the elementor page layout. In just a few steps, the company enabled a 3D viewer and AR button on product pages, seamlessly integrating the new feature into their existing WordPress website.
Now, when a potential client visits a product page, for example, the Themendisplay (Theme Display) or the Ballständer eckig (Square ball stand), they can do much more than scroll through pictures. A “Start AR” prompt invites the user to launch an interactive model. In 3D preview mode, the display can be rotated, zoomed, and examined up-close from all sides. With the tap of a button, the viewer switches to Augmented Reality, allowing the customer to place the display using an AR-capable device directly in their sales area and experience the first look & feel up close. In other words, a store owner can virtually drop the life-sized 3D model of a von Kopp display onto their showroom floor via a smartphone, tablet or the Vision Pro, and see exactly how it would look and fit in context.
Why AR makes a difference in B2B sales
In B2B retail and store planning, seeing is understanding. With PausAR:
- Users can rotate and inspect the displays in full detail
- They can place the displays in their store or showroom to check fit and style
- Thanks to the dimensions feature, models can show their real measurements in the 3D preview
This is especially important for space-critical setups and visual merchandising teams that need to know: Will this fit? How does it look next to existing fixtures?
This PausAR viewer capability is not just a gimmick – it addresses a key concern for B2B customers: dimensions and space planning. All of von Kopp’s display models (that have PausAR included) can be shown at true scale in AR, so clients get an accurate sense of each product’s size. In fact, von Kopp takes advantage of PausAR’s dimensions feature, which can overlay the model’s exact measurements (height, width, and depth) within the 3D viewer preview. For companies dealing with large fixtures like retail displays, knowing the precise dimensions and seeing how a unit fits on-site are critical decision factors. By providing this information interactively, von Kopp offers unparalleled clarity that helps build customer confidence even before a physical sample is ever produced.
A seamless integration
With just a few clicks, von Kopp’s team embedded the PausAR viewer into their Elementor website. The 3D and AR functionality now lives right within their product pages – perfectly aligned with their clean, user-friendly layout.
Key Interactive Features on von Kopp’s product pages:
- 3D view: Users can rotate and inspect the 3D models from all angles, revealing details that static photos might miss. This makes the product exploration feel tangible and comprehensive.
- In-place AR preview: With supported devices (e.g. smartphones), customers can place the virtual display stand into their real environment at full scale. This true-to-size AR view gives an accurate preview of how the fixture will look and fit in their space. It’s essentially a “try before you buy” for store equipment.
- Dimension annotations: The 3D viewer can display the model’s dimensions on-screen (e.g. showing height, width, depth measurements), automatically calculated from the 3D model’s size. This helps customers immediately grasp the scale and ensures there are no surprises regarding product measurements.
Dank PausAR testen Kunden unsere Produkte direkt im eigenen Umfeld– Größe und Optik wirken authentisch und die Kaufentscheidung wird einfacher.
(Thanks to PausAR, customers can test our products directly in their own environment—the size and appearance seem authentic, making the purchase decision easier.)
The result: An upgraded product experience
Von Kopp’s website now serves as an impressive example of how a manufacturing business can leverage 3D and AR technology to enrich its online presence. By blending their website with interactive 3D content and augmented reality, they’ve created a memorable customer experience that truly stands out from the crowd.
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More InformationExperience von Kopp’s products in 3D and Augmented Reality.
Ready to transform your product presentation with AR?
Any kind of product that benefits from real-scale visualization, can benefit from 3D and AR presentation. PausAR 3D & AR can elevate your customer’s online experience by providing all necessary tools to integrate 3D and AR content on your website with ease. Interactive 3D models and AR encourage customers to engage more and gain confidence in your products. If you’re looking to distinguish your business with immersive web content, now is the time to act. Feel free to contact us to learn how easily you can integrate 3D/AR into your own website – and take your product presentation to the next level!