Von Kopp brings its products to life with 3D & AR

By implementing the PausAR 3D & AR WordPress plugin on their Elementor-based site, von Kopp has turned their digital catalog into an interactive showroom. Rather than relying on static photos alone, the company can now present dynamic 3D models that customers can manipulate and view from every angle directly in their space. This not only makes the browsing experience more immersive, but also helps von Kopp set itself apart as an innovative leader in the metal displays market.

Products like the Themendisplay (Theme Display) and the Ballständer eckig (Square ball stand) can now be viewed in full 360° 3D and dropped into the user’s environment through Augmented Reality – all from an Android smartphone or tablet, iPhone, iPad or the Apple Vision Pro with no app required.

Behind the scenes, von Kopp’s design team already uses detailed 3D CAD models to develop new display solutions. Leveraging these models on the website was a logical next step. The PausAR viewer WordPress plugin allowed those CAD designs to be easily embedded on product pages, with no coding needed – simply dragging a PausAR widget into the elementor page layout. In just a few steps, the company enabled a 3D viewer and AR button on product pages, seamlessly integrating the new feature into their existing WordPress website.

Now, when a potential client visits a product page, for example, the Themendisplay (Theme Display) or the Ballständer eckig (Square ball stand), they can do much more than scroll through pictures. A “Start AR” prompt invites the user to launch an interactive model. In 3D preview mode, the display can be rotated, zoomed, and examined up-close from all sides. With the tap of a button, the viewer switches to Augmented Reality, allowing the customer to place the display using an AR-capable device directly in their sales area and experience the first look & feel up close. In other words, a store owner can virtually drop the life-sized 3D model of a von Kopp display onto their showroom floor via a smartphone, tablet or the Vision Pro, and see exactly how it would look and fit in context.

Why AR makes a difference in B2B sales

In B2B retail and store planning, seeing is understanding. With PausAR:

• Users can rotate and inspect the displays in full detail
• They can place the displays in their store or showroom to check fit and style
• Thanks to the dimensions feature, models can show their real measurements in the 3D preview

This is especially important for space-critical setups and visual merchandising teams that need to know: Will this fit? How does it look next to existing fixtures?

This PausAR viewer capability is not just a gimmick – it addresses a key concern for B2B customers: dimensions and space planning. All of von Kopp’s display models (that have PausAR included) can be shown at true scale in AR, so clients get an accurate sense of each product’s size. In fact, von Kopp takes advantage of PausAR’s dimensions feature, which can overlay the model’s exact measurements (height, width, and depth) within the 3D viewer preview. For companies dealing with large fixtures like retail displays, knowing the precise dimensions and seeing how a unit fits on-site are critical decision factors. By providing this information interactively, von Kopp offers unparalleled clarity that helps build customer confidence even before a physical sample is ever produced.