Glossary Archive - PausAR Studio https://www.pausarstudio.de/glossary/ Web Augmented Reality (AR) made easy. Agency for Web AR and 3D. Fri, 22 May 2026 23:19:08 +0000 en-US hourly 1 https://wordpress.org/?v=7.0.1 https://www.pausarstudio.de/wp-content/uploads/2024/03/cropped-PausAR_Poster_2024431184324-32x32.png Glossary Archive - PausAR Studio https://www.pausarstudio.de/glossary/ 32 32 3D Product Visualization https://www.pausarstudio.de/glossary/3d-product-visualization/ Fri, 22 May 2026 14:13:08 +0000 https://www.pausarstudio.de/glossary/3d-product-visualization/ 3D product visualization is the practice of presenting a product as an interactive 3D model that customers can rotate, zoom and inspect from every angle, instead of a set of fixed photos. Paired with Web AR, the same model can be placed in the customer's real space at true scale. It is one of the more direct ways to reduce purchase uncertainty in online sales.

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]]> A photo shows one angle that someone else chose. A 3D model lets the customer choose every angle themselves, which is exactly the control people want before they buy. For furniture, sanitary goods, machines and technical products, that difference shows up in fewer returns and higher conversion.

The natural next steps are a live 3D configurator for variants and Web AR for placing the product in the room. A real-world example: ALLAB uses 3D and AR in their WooCommerce shop to let customers preview framed art prints in their own space before checkout.

On WordPress, PausAR Viewer is the fastest route there. Upload a GLB (and a USDZ for iOS AR) into the Elementor widget, and the product becomes an interactive 3D viewer with an AR button, with no coding.

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]]> 3D Scanning https://www.pausarstudio.de/glossary/3d-scanning/ Fri, 22 May 2026 17:42:09 +0000 https://www.pausarstudio.de/glossary/3d-scanning/ 3D scanning is the process of capturing the shape and surface of a real object or space as a digital 3D model. The main techniques are LiDAR (built into the iPhone Pro and iPad Pro), photogrammetry (3D from many overlapping photos) and structured light or laser scanning on dedicated hardware. For web 3D and Web AR, scanning is the practical alternative to modelling a product or building from scratch in Blender.

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]]> 3D scanning is the umbrella term for any technique that captures real geometry as a digital model. Three approaches matter in practice. LiDAR uses light pulses to measure distance directly and is built into the iPhone Pro and iPad Pro for room-scale and object capture. Photogrammetry derives 3D from many overlapping photos and works on any camera-equipped device. Dedicated structured-light or laser scanners (Artec, Einscan, terrestrial scanners) cover the high-precision industrial end.

For everyday capture, an iPhone Pro or iPad Pro is a remarkable shortcut: apps like Scaniverse, Polycam and Apple’s Object Capture (in Reality Composer) turn the LiDAR Scanner into a 3D scanning device that produces usable models in minutes. The catch sits with the physics. LiDAR struggles with reflective surfaces like chrome, mirrors and polished metal, as well as transparent objects and glass: light pulses do not return predictably, so the resulting mesh is unreliable in those areas. Photogrammetry runs into the same trouble with smooth, untextured or shiny surfaces, because the software needs visible features in the photos to reconstruct depth. For those cases, professional structured-light scanners with controlled lighting (and often a matte spray on the object) are still the right tool.

A typical scan-to-web pipeline: capture with an iPhone Pro or via photogrammetry, clean and decimate the mesh in Blender, export as GLB and USDZ, publish through PausAR Viewer. Steinzeitpark Dithmarschen uses this workflow for prehistoric reconstructions, and Drone e-motion does the same for historic buildings via drone photogrammetry.

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]]> 3D Viewer https://www.pausarstudio.de/glossary/3d-viewer/ Fri, 22 May 2026 14:13:08 +0000 https://www.pausarstudio.de/glossary/3d-viewer/ A 3D viewer is a component that displays a 3D model in the browser so visitors can rotate, zoom and pan it in real time. It is the building block behind 3D product visualization and Web AR. Most web 3D viewers render with WebGL through libraries like Three.js, and many add an AR button that hands the model to the device's native AR.

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A 3D viewer is the simplest, highest-impact piece of web 3D: just an interactive model the visitor can spin. No configurator logic, no AR yet, only the ability to look closely. For many product pages that alone is the upgrade that matters.

Under the hood, a viewer renders with WebGL, usually through Three.js or Google’s model-viewer, and loads a GLB file.

On WordPress, PausAR Viewer is exactly this, plus the optional AR step. Drop the Elementor widget in, upload a GLB, and you have a polished 3D viewer with camera controls and an optional Web AR button, with no coding. Examples of what that looks like in practice are on the PausAR Viewer demos page.

View in your Space

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]]> Android XR https://www.pausarstudio.de/glossary/android-xr/ Fri, 22 May 2026 13:57:01 +0000 https://www.pausarstudio.de/glossary/android-xr/ Android XR is Google's operating system for XR headsets and glasses, built with Gemini AI and a Chromium browser at its core. It powers the Samsung Galaxy XR headset and will power the upcoming XREAL Aura glasses. It runs standard Android apps as well as XR-native ones, and its browser supports WebXR. That last point matters for the web: standards-based 3D and AR, including pages built with PausAR Viewer, work on Android XR devices.

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]]> Android XR is Google’s bet on the next wave of headsets and glasses, the XR sibling to Android on phones and to ARCore in Google’s AR stack. Gemini is woven in as an assistant that understands your surroundings, and the platform runs ordinary Android apps alongside XR-optimised ones. The launch device is the Samsung Galaxy XR headset (October 2025), with the see-through XREAL Aura glasses following later in 2026.

For a website owner the key fact is the browser. Android XR is Chromium-based and supports WebXR, so the same standards-based 3D that PausAR Viewer renders works on Android XR devices with no special build. We wrote about exactly this when Galaxy XR launched: Android XR is here, every PausAR Viewer experience is instantly ready. Your Web AR investment carries forward onto these new devices.

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]]> Apple Quick Look https://www.pausarstudio.de/glossary/apple-quick-look/ Fri, 22 May 2026 10:31:39 +0000 https://www.pausarstudio.de/glossary/apple-quick-look/ Apple Quick Look is the built-in AR preview on iOS, iPadOS and visionOS. It displays USDZ files as Augmented Reality in the real environment at true scale. Quick Look is supported system-wide in Safari, Mail, Messages and many third-party apps.

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]]> Quick Look is the reason Web AR on iPhone feels so smooth. The user taps the AR button on a website, the system switches to the camera, detects floor surfaces and drops the model in at real scale. No app install, no account. The same path works on iPad and Apple Vision Pro.

For WordPress sites running Elementor, PausAR Viewer handles the Quick Look trigger automatically. Drag the widget into any page, upload your USDZ and GLB files, and the plugin detects iOS devices and launches Quick Look directly from Safari. The same widget covers Google Scene Viewer on Android, so one setup serves both platforms. If you only have a GLB and need a USDZ for iOS AR, our free GLB to USDZ converter does the conversion in the browser.

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]]> Apple Vision Pro https://www.pausarstudio.de/glossary/apple-vision-pro/ Fri, 22 May 2026 13:57:00 +0000 https://www.pausarstudio.de/glossary/apple-vision-pro/ Apple Vision Pro is Apple's spatial computing headset, running visionOS. It pairs high-resolution Micro-OLED displays with eye and hand tracking, so you navigate by looking and pinching, and high-quality passthrough blends the real room with digital content (Mixed Reality). The M5 refresh, released in October 2025, runs visionOS 26 and starts at 3,499 USD. For the web it matters that Safari on visionOS renders interactive 3D, supports WebXR and hands USDZ models to Apple Quick Look for spatial viewing.

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]]> Vision Pro is the premium end of the XR spectrum: a passthrough Mixed Reality headset where digital objects can sit convincingly in your real room. It runs visionOS on Apple silicon. The October 2025 refresh moves to the M5 chip and adds a 120 Hz display, with the price unchanged at 3,499 USD. That keeps it a high-capability, low-volume device rather than a mass-market one.

What matters for a website is the browser. Safari on visionOS renders the same standards-based 3D that PausAR Viewer uses, supports WebXR, and hands USDZ models to Apple Quick Look for spatial viewing through ARKit. So a PausAR Viewer page works on Vision Pro out of the box: visitors get the interactive 3D viewer in Safari, and USDZ opens spatially. The broad reach for product AR is still the phone in everyone’s pocket via Web AR, with Vision Pro a high-end bonus.

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]]> ARCore https://www.pausarstudio.de/glossary/arcore/ Fri, 22 May 2026 13:41:02 +0000 https://www.pausarstudio.de/glossary/arcore/ ARCore is Google's augmented reality SDK for Android, the counterpart to Apple's ARKit. It provides motion tracking, environmental understanding and light estimation, plus a Depth API that infers real-world depth from an ordinary camera and a Geospatial API that anchors content to real places worldwide. On the web, ARCore powers Google Scene Viewer, which displays GLB models in AR. Support depends on per-device certification, published by Google.

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]]> ARCore does for Android what ARKit does for iOS: it reads the camera and sensors to understand the space, then anchors 3D content to real surfaces. It has grown well beyond basic placement. The Depth API derives occlusion-quality depth from a normal camera, with no special sensor needed, and is available on the large majority of active ARCore devices. The Geospatial API uses Google’s Visual Positioning System to pin content to real-world locations at city scale, and Geospatial Depth extends usable depth to up to 65 metres outdoors in areas with VPS coverage.

The one practical catch is reach: ARCore depends on per-device certification, so most phones from 2019 onward are covered, but some budget models are not. For the web, ARCore is reached through Google Scene Viewer, which takes a GLB file and places it in AR.

On WordPress, PausAR Viewer handles the device branching for you. Upload a GLB, and the Elementor widget triggers Scene Viewer on certified Android phones, falls back to an interactive in-browser 3D view on the rest, and pairs Quick Look on iOS through the same widget.

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]]> ARKit https://www.pausarstudio.de/glossary/arkit/ Fri, 22 May 2026 13:41:02 +0000 https://www.pausarstudio.de/glossary/arkit/ ARKit is Apple's augmented reality framework, introduced in 2017 for iOS and iPadOS and now also the spatial engine behind visionOS. It handles the hard parts of AR, motion tracking, surface and scene detection, light estimation and, on LiDAR devices, real-world depth, so apps and the system can place virtual objects convincingly in the real world. On the web you never call ARKit directly; it powers Apple Quick Look, which renders USDZ models in AR straight from Safari.

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]]> ARKit is the engine under Apple’s AR. It fuses the camera feed with motion sensors to understand where the floor is, how the room is lit and how the device moves, then anchors a 3D model to a real surface so it stays put as the user walks around it. On iPhones and iPads with a LiDAR scanner it adds precise depth, which powers features like RoomPlan, an API that scans a room into a tidy 3D floor plan. On visionOS it goes further still, with capabilities such as shared world anchors, fast hand tracking and environment occlusion that hides virtual content behind real objects.

For the web this matters indirectly. A website cannot talk to ARKit on its own, but it can hand a USDZ file to Apple Quick Look, which uses ARKit to do the placement. That is why iOS Web AR feels so solid.

On WordPress, PausAR Viewer takes care of the whole chain. Upload a USDZ (plus a GLB for ARCore on Android), and the Elementor widget triggers Quick Look on iOS, so you reach ARKit without writing a line of Swift.

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]]> Augmented Reality (AR) https://www.pausarstudio.de/glossary/augmented-reality/ Fri, 22 May 2026 13:41:02 +0000 https://www.pausarstudio.de/glossary/augmented-reality/ Augmented Reality (AR) overlays digital content onto a live view of the real world, usually through a smartphone camera. On the reality-virtuality continuum it sits close to the real end: the room stays visible and virtual objects are added on top, placed at real scale on your actual floor or desk. Unlike Virtual Reality, which replaces your surroundings, AR adds to them, and on modern phones it runs straight from the browser with no app install.

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For online retail and industrial sales, AR answers the one question a product photo never can: does this actually fit, and how does it look in my space. The customer points their phone at the floor, the 3D model drops in at true scale, and the doubt that kills conversions disappears.

The practical entry point for most websites is Web AR, AR delivered through the browser. On iOS it runs on ARKit via Apple Quick Look, on Android on ARCore via Google Scene Viewer.

For WordPress sites running Elementor, PausAR Viewer turns all of this into one drag-and-drop widget. Upload a GLB and a USDZ file, and the plugin detects each device and launches the right AR experience, with no coding.

AR content can be anchored to two kinds of surfaces. Floor placement drops the model onto a horizontal surface like the floor, a table or a desk, which suits furniture, machines and products that stand on the ground. Wall placement attaches it to a vertical surface, which suits framed art, screens, mirrors and signage. PausAR Viewer supports both, so each product is anchored where it really belongs. Here is how floor and wall tracking look with PausAR:

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]]> Blender https://www.pausarstudio.de/glossary/blender/ Fri, 22 May 2026 14:13:09 +0000 https://www.pausarstudio.de/glossary/blender/ Blender is a free, open-source 3D creation suite for modeling, texturing, animation and rendering. Maintained by the Blender Foundation, it has become a default tool for preparing 3D assets for the web because it exports glTF and GLB natively, with full PBR materials. For most Web AR projects, Blender is where the model is cleaned up and exported before it ever reaches a website.

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]]> Blender covers the entire 3D pipeline in one free package, which is why so much web 3D starts there. Its native glTF and GLB export means a model can go from Blender straight to the browser with its PBR materials (base colour, roughness, metallic, normal) intact.

The web-relevant workflow is usually: import or model the object, assign PBR materials, then export a GLB with Draco compression for the web and Android, plus a USDZ for iOS AR. Legacy FBX files are commonly brought into Blender first and re-exported as GLB.

Once the files exist, PausAR Viewer takes over on the WordPress side. Drop the Elementor widget in, upload your Blender exports, and the plugin renders the model and handles Web AR, no coding.

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