For online retail and industrial sales, AR answers the one question a product photo never can: does this actually fit, and how does it look in my space. The customer points their phone at the floor, the 3D model drops in at true scale, and the doubt that kills conversions disappears.
The practical entry point for most websites is Web AR, AR delivered through the browser. On iOS it runs on ARKit via Apple Quick Look, on Android on ARCore via Google Scene Viewer.
For WordPress sites running Elementor, PausAR Viewer turns all of this into one drag-and-drop widget. Upload a GLB and a USDZ file, and the plugin detects each device and launches the right AR experience, with no coding.
AR content can be anchored to two kinds of surfaces. Floor placement drops the model onto a horizontal surface like the floor, a table or a desk, which suits furniture, machines and products that stand on the ground. Wall placement attaches it to a vertical surface, which suits framed art, screens, mirrors and signage. PausAR Viewer supports both, so each product is anchored where it really belongs. Here is how floor and wall tracking look with PausAR:
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More Information| Property | Augmented Reality | Virtual Reality |
|---|---|---|
| Environment | Real world plus overlay | Fully virtual |
| Hardware | Smartphone is enough | Headset required |
| Web reach | Very high via Web AR | Lower, needs WebXR and a headset |
AR adds digital objects to your real surroundings through a camera. VR replaces your surroundings entirely and needs a headset. For product sales on the web, AR is almost always the relevant one.
For Web AR, no. It runs in the browser through Apple Quick Look and Google Scene Viewer.
The PausAR Studio Use Cases page collects real customer projects, from industrial products to art prints, carpets and cultural heritage sites, all using Web AR directly in the browser.
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