Web AR is the right choice whenever “install an app” would kill the moment. A potential buyer is browsing your shop, wants to know whether the new pellet stove actually fits the utility room, and they’re definitely not downloading an app for that. Web AR offers the lowest possible barrier: tap, place, look, done.
In practice you pair a GLB file for the regular 3D view with a USDZ variant for iOS AR. PausAR Viewer, our WordPress 3D & AR plugin for Elementor, handles the entire Web AR workflow in one widget: drag the PausAR Viewer widget into the page, upload your GLB and USDZ, and the plugin detects every device and serves the right experience. No separate setup for iOS and Android, no coding.
| Property | Web AR | App-based AR |
|---|---|---|
| Installation | None, runs via link | App download required |
| Feature scope | Standardized, fairly lean | Full hardware access, more possibilities |
| Reach | Very high | Lower, depends on install rate |
On essentially every recent iOS and Android device. Older or budget phones can be limited case by case.
Yes. Browsers only grant camera and sensor access over secure connections.
With PausAR Viewer, from install to first AR experience in 60 seconds. Drag the Elementor widget onto your page, upload GLB and USDZ, done. The real time investment sits in preparing clean 3D models, not in the WordPress side.
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